Magazine LALIQUE 2025

LIFESTYLE

Shades of green

W

hile Lalique is primarily known for its rich history in France since its founding in 1888, the brand has maintained a notable presence throughout New York City even prior to the creation of this new flagship named “Maison d’Artiste”. The Fifth Avenue Coty Building, René Lalique’s only documented architectural work in the United States, boasts 276 Lalique glass panels. Contemporary Lalique installations grace the interior of renowned two-Michelin star restaurant DANIEL and Central Park Tower, the tallest residential building in the world. Lalique’s New York flagship is located within the historic Chopard Mansion, a five-storey townhouse situated on East 63rd Street between Madison and Fifth Avenues. Originally built in the late 1800s for the Bloomingdale family, the Beaux-Arts townhouse features an intricately carved limestone façade and elegant black metal accents. Jeweller and famed Tiffany & Co. designer Jean Schlumberger opened shop there during the mid-20th century; fifty years later, the property became the headquarters for Swiss jewellery brand Chopard.

Fabrics

Crystal dome

Fromental x Lalique wallpaper

Textures

Marc Larminaux, Artistic and Creative Director at Lalique, and Christos Prevezanos, Founder and Principal of the award-winning Studio Preveza, led the creative direction of the space. “With this flagship, we are crafting more than a retail space – we are creating a unique journey into the heart of Lalique,” comments Silvio Denz, Executive Chairman of Lalique Group. “We are thrilled to offer our valued clients and a new generation of collectors an inspiring experience that celebrates Lalique’s lifestyle and beauty.” Inside the Maison d’Artiste, guests will embark on an extraordinary journey through exquisitely curated spaces, like the Véranda des Sens, Salon d’Exploration, and Bar & Lounge, which evoke the intimacy of a refined private residence. Each area reflects a unique pillar of Lalique’s art of living. Further inside the space lies the Iconic Collections, an atrium dedicated to Lalique’s core artistry – captivating crystal creations. Here, new masterpieces mingle with iconic timeless pieces, each telling a story of craftsmanship and artistic excellence, many of which are influenced by Marc Larminaux’s visionary approach. The second floor of the property is home to both the Jewelry Salon, which encompasses many delicate crystal creations, and the Véranda des Sens, which invites guests on an olfactory journey. From the latest crystal limited edition perfumes to enchanting candles, each fragrance is an experience of the senses, capturing the essence of Lalique’s rich perfume heritage. Upon entering the townhouse, visitors are greeted by the Salon d’Exploration, a fluid, ever-evolving space showcasing Lalique’s latest collections.

3D render

Lauriers crystal panel

THE FIFTH AVENUE COTY BUILDING, RENÉ LALIQUE’S ONLY DOCUMENTED ARCHITECTURAL WORK IN THE UNITED STATES, BOASTS 276 LALIQUE GLASS PANELS.

Travertine

3D render

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