Lalique Magazine 2026_ENG

Manufacturing process of the 505 Edition Branson Cognac in the hot glass workshop at the Lalique manufacture.

In an exclusive conversation with 50 Cent What made you want to collaborate with Lalique? What caught my attention right away was their passion. I knew Lalique stood for luxury, but once I saw how much emotion and energy go into what they create, it felt differ ent. It’s not just design, it’s art. Every piece has a purpose. I wanted to bring that kind of craftsmanship and soul into Sire Spirits. It’s about time, patience, and creating some thing that really means something. You’re known for being very involved in your projects. How much input did you have on the 505 Edition bottle? I was in it from the jump. We looked at some of Lalique’s old perfume bottles to get ideas, and that’s where we found the direction. I liked the shape, the balance, all of that. From there, we built something new. The lion’s head was important to me because it stands for strength and leadership. The team at Lalique understood that right away. Everything on that bottle is done by hand. It’s not just about luxury, it’s about respect for detail. Tell us about the cognac inside the bottle. This is the real deal. It’s from the Grande Champagne re gion, which is the top of the top when it comes to cognac. Some of those blends have been aged for more than a hun dred years. When I tasted it, I knew it was something spe cial. It’s rare, powerful and smooth. That’s what I wanted to share with people – something that represents time, heritage and excellence.

What does the 505 Edition mean to you personally? It means legacy. The cognac, the design, the craftsman ship – it’s all about what lasts. There are only 505 bottles, so it’s exclusive, but it’s also about patience and purpose. It shows what happens when two worlds come together. Can you walk us through your experience at the Lalique manufacture in Alsace? When I first landed in Alsace and stepped into the Lalique workshops, I realised real quick this was a whole other level. The artisans there breathe the craft. They use tech niques passed down for generations. We went through the archives, looked at vintage perfume bottles, talked about shapes and finishes. I asked questions, compared sketch es, and watched how they blew and shaped the crystal by hand. When I saw the lion’s head being formed, I knew we were creating something special. The atelier wasn’t just a visit – it was a lesson. I learned what legacy really looks like. Beyond craft and design, what do you hope collectors feel when they lift that bottle? I want them to feel power. I want them to feel story. I want them to feel time. When you lift the 505 Edition, you’re holding more than a cognac bottle. You’re holding a centu ry of ageing, a tradition of crystal-making, and my vision. You see that lion’s head, and you know you’re part of some thing rare.

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