Lalique Magazine 2026_ENG

50 Cent × Lalique

tures both movement and serenity, embodying the spirit of the two creators. The 505 Edition is rooted in rarity The blend itself draws from an extraordinary selection of Hors d’Âge cognacs sourced in 2019, including eaux-de vie aged for more than a century. To honour such prove nance, Jackson wanted a decanter worthy of the story in side it. Lalique answered that call, creating a handcrafted crystal work produced in France, limited to just 505 pieces worldwide – though, as Jackson notes, one is reserved for his own personal collection. From the start, Jackson challenged Lalique’s creative team to design something strong, timeless and iconic. The lion, a historic Lalique symbol of power and protection, became the heart of the creation. Its presence represents leadership, resilience and pride, reflecting both Lalique’s heritage and Jackson’s personal philosophy. During his time at the Lalique manufacture in Alsace, Jackson witnessed the discipline of true craftsmanship – the patience, the precision, the willingness to reject even beautiful pieces in pursuit of perfection. “They destroy crystal that most people would treasure,” he recalls. “They do it because legacy demands it.” Yet the 505 Edition is more than artistry or rarity, it car ries purpose. With the launch of the 505 Society , each collector joins Jackson in advancing philanthropic work that supports education, mentorship and community em powerment. For him, luxury is not just what one acquires, but what one elevates.

Curtis “50 Cent” Jackson and Silvio Denz, Executive Chairman of Lalique Group, have given form to a creation that bridges two worlds: the precision of French crystal and the rhythm of American vision. Revealed in Octo ber 2025 at the Lalique Townhouse in Manhattan, the 505 Edition Branson Cognac by Sire Spirits and Lalique stands as one of the most remarkable expressions of con temporary craftsmanship. For Silvio Denz, this collaboration reflects Lalique’s en during spirit of audacity and innovation. “I am honoured by this collaboration with Curtis ‘50 Cent’ Jackson, a true visionary. Though we come from different worlds, we share the same values: audacity, excellence and creativity. Together, we have surpassed the boundaries of imagina tion.” When Curtis “50 Cent” Jackson launched Sire Spirits in 2018, his goal was clear: to create spirits that reflect am bition, excellence and authenticity. That vision reached its peak with the 505 Edition Branson Cognac, a collabora tion between Sire Spirits and the legendary French crystal house Lalique. The collaboration began with a shared belief: that true luxury lies in meaning. From their first meeting in 2020, Curtis “50 Cent” Jackson, Silvio Denz and Marc Larmin aux, Lalique’s Artistic and Creative Director, imagined a decanter that would be more than a vessel. It would be a sculpture, a story in crystal, a symbol of legacy. Inspired by René Lalique’s early perfume bottles, the design combines purity and power. A lion, sculpted in relief, crowns the decanter, a timeless emblem of courage and mastery. Its bold silhouette, softened by satin-polished surfaces, cap

Silvio Denz, Marc Larminaux & 50 Cent at the Lalique manufacture in Wingen-sur-Moder, in Alsace.

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