Lalique Magazine 2026_ENG

LALIQUE NY Maison d’Artiste: A Home for Elegance in New York

At 21 East 63rd Street, a door opens to another world. Between Fifth and Madison Avenue, Lalique has unveiled its most ambitious expression yet: Maison d’Artiste. More than a flagship, it is a home – a place where visitors step out of the everyday and into a realm of light, artistry and timeless refinement.

The setting itself is steeped in history. The Beaux-Arts townhouse was first built in 1884, then reimagined in 1900 as a private mansion. Owned by the Chopard family since 2002 and used for their corporate offices, its ornate interiors hosted soirées and secrets of New York’s cultur al elite for decades. Today, Lalique breathes new life into these storied walls. With Artistic and Creative Director Marc Larminaux, the Maison d’ Artiste has been reimagined as a journey – not through rooms, but through the many dimensions of Lalique’s universe. Crossing the threshold, one does not enter a store but a residence. Light flows across crystal surfaces; curated art and textures unfold with quiet sophistication; and each detail reveals the culture and timeless elegance of Lalique. Maison d’Artiste is designed not only to display beauty, but to host encounters. Here, collectors, artists, design ers and friends of the House gather around creations that invite conversation. It is part showroom, part salon, part gallery – but above all, it is human. Silvio Denz, Executive Chairman of Lalique Group, cap tures the essence: “Maison d’Artiste is not a boutique. It is a home. It is a place where Lalique’s artistry can be expe rienced as part of life itself.” The walls carry more than décor, they tell stories. In the central stairwell, a mural by New York artist Chris “DAZE” Ellis rises through the levels. His interpretation translates Lalique’s motifs of flora, fauna and femininity into a dia

Facade of the Maison d’Artiste in New York.

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